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GABRIELA CÁRDENAS
Gabriela Cárdenas & Vanessa Arce
Problem definition
Due to the pandemic situation that has been ongoing for the past two years, people have been spending a lot more time at home. This has led to a significant change in their lifestyle as their living space has now become a "safe place" and also a workspace. As a result, people have been innovating new ways to balance their work and personal responsibilities within the same area.
Possible solution
We centered our project on a crucial aspect of our daily routine, i.e., our diet. Our aim is to enhance the cooking experience of individuals at home by creating a digital tool that encouragesalso pocket-friendly. a well-balanced diet, which is
Project Overview
Design Process
Discover
Define
Ideate
Design
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User research (identifying needs and frustrations)
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Interviews
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Surveys
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User personas
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Affinity map
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Ideation workshop
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Competitors analysis
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Information architecture
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Wireframes
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Prototype
Discovery Phase
We interviewed 6 people and conducted a total of 140 surveys to identify pain points and possible improvements when cooking at home.
Qualitative research (interview insights)
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Individuals who enjoy cooking at home and have an affinity for technology often struggle with following recipes on their mobile phone while cooking. They prefer having simpler options available, such as a voice assistant, to aid them in the process. This is especially true since most people have limited time to cook.
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People who frequently cook at home often find it difficult with planning their meals and finding new recipes, leading them to search for ideas online or on cooking apps.
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People who cook at home daily often find it frustrating when cooking in small spaces with inadequate utensils and appliances. They look for a better distribution of space as well as smart and efficient appliances to help them improve the cooking process.
Quantitative research (survey results & insights)
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After finishing cooking, users dislike cleaning up.
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Many people enjoy cooking but refrain from doing so due to lack of time or energy.
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They look for recipes to prepare their food.
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Some do meal prep and others cook on a daily basis.
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Some are more motivated to cook for others, not so much for themselves.
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The lack of ustensils, appliances, and tools, makes the experience more difficult and frustrating.
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People are searching for more efficient options for appliances, recipe websites, and cooking apps.
Defining phase
User personas
Ideation workshop
Initial board
Workshop Insights
People who typically cook at home consider it a necessity rather than a hobby. They often seek ways to expedite the process or optimize their planning to free up more time in their lives.
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Many users struggle with meal planning and often find themselves clueless about what to prepare. This can lead to frustration and a slower cooking process. They want a solution that provides them with dish ideas based on the ingredients they have available.
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People have busy schedules and often don't allocate enough time for cooking. This can result in poor time management and difficulty meeting meal deadlines. A tool that helps individuals plan and organize their cooking times would be highly useful.
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Users who spend a long time cooking often become discouraged when the process is prolonged or does not yield the expected result, leading them to order takeout or cook something simpler that requires little effort.
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Many individuals who enjoy cooking often get frustrated with the cleaning process that comes later on. This can lead to a feeling of reluctance when it comes to cooking, as they would have to clean everything up afterward. Due to this, people tend to prefer kitchen tools and appliances that are easy to clean, as it makes the process much more manageable.
Comparative & competitive analysis
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The "Explore" feature is highly relevant, as self-taught individuals can search for articles, professional guides, or even inspiration to create new things.
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The scheduling of meal times and their preparation can help users meet their goals.
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We noticed lack of action with notifications to help them manage their time for meal prep and cooking.
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The welcome tutorial is a crucial element that helps users feel at ease with the app right from the outset, which can speed up their learning process. It is also important to cater to users who may not consider themselves to be tech-savvy.
Experience principles
Ideation Phase
Information Architecture
Wireframes
Design System
Colors
Fonts
Buttons
Icons
Inputs
Components
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