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GABRIELA CÁRDENAS
About the project
This case study started as a design process for a design challenge.
Type of work
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Double diamond methodology
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Problem
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Planning
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Solution
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Discover
Interviews & Surveys
What do we want to know about the user?
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Why did they decide to use digital learning tools instead of other alternatives?
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What do they like the most about these educational apps? What are their motivations?
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What do they like the least about these products? What are their frustrations?
What do we want to know about the target audience?
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¿Who is the target audience?
¿Why do they use educational apps?
¿How do they use these apps?
¿Where do they use them?
¿When do they use the apps?
Secondary Research
Statistics
Findings
Competitive Analysis
Useful Features
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Multiple login options
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Simple bottom menu
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Clean layout and colors
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Notifications button
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Clear filtering tool
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Category page - easy to understand
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Recommendations fit to the user’s preferences from scratch
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Images to illustrate courses
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Clear reviews in the UI
Problem
Individuals who utilize educational applications require a method to conveniently access their courses and accomplish their learning objectives. To maintain user retention, these learning apps must offer a personalized experience, visually engaging content, and relevant information tailored to their target audience.
Journey map - Enrolling in an online course
Design Recommendations
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Visible Category sections
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Evident filtering
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Add an option for the user to be able to rate the lessons
User Personas
Develop
Information Architecture
User Flow
Colors
Fonts
Components
Deliver
Mockups
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